ScienceDaily (2010-05-30) -- When we like a product, do we think others will like it, too? And when we believe others like a product, do we like it as well? A new study says these two questions are fundamentally different.
projection & introjection：
"If we learn others' preferences before forming our own, we tend to preserve our uniqueness by altering our product preferences accordingly," the authors write. "If, however, we already have an opinion about a product, we are okay with others following us."