about this blog

this is merely to denote myself about my body.

mainly on the record of some morphological, anatomial, and medical aspects.
[since 2010.05.24]
主要是記述在我學我的身體時得到的一些拉七拉雜的資料,不過我想可能不是對我自己有用而已,所以有一些我會多多少少地改成中文化。all the news may be the important informations so i would translate to short notes here. [2010.05.29]

Sunday, May 30, 2010

Buyer beware: Consumers in conflict may become victims to unwanted influence

ScienceDaily (2010-05-30) -- When products don't easily fit into our goals, we experience conflict. According to a new study, conflicted consumers are easily swayed by unwanted influences.

作者著眼在行動的動機(motivation to act),特別是 "regulatory goals" 這個"目的"之一類。

consumers become conflicted and are more likely to rely on the context of the decision to make their choice, instead of focusing on the value they might extract from the products themselves.

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